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How Higher Education Can Successfully Use Facebook and MySpace Date:
Tuesday, September 1, 2009 Every target audience that colleges and universities are trying to cultivate are on Facebook and MySpace in massive numbers – prospective students (traditional, non-traditional, international), current students, parents, alumni, athletics fans, businesses, nonprofit organizations, etc. This webinar begins by demonstrating the difference between Facebook Groups and the new Facebook Fan Pages, as well as how to successfully set up a Facebook Page for your university, admissions department, and/or alumni office in order to build a long-term presence on Facebook. The Webinar shows click-by-click how to add and edit "Apps" and highlights what Apps are best for higher education. Also covered is how to insert HTML/FBML in order to design a Facebook Page that includes color and images. Most Facebook Pages are basic and lackluster... the key is to learn FBML and HTML. This webinar also provides an introduction to MySpace and MySpace Colleges & Schools. Unknown to 99% of higher education professionals, every college and university in the United States and Canada is on MySpace. Odds are your university has thousands (tens of thousands) of current students and alumni on MySpace - all only one friend request away. The Webinar highlights best and worst MySpace practices and demonstrates click-by-click the five most important communications tools on MySpace, none of which are visible to non-MySpace members. The webinar will close with tips on how to integrate your MySpace profile and Facebook Groups and Pages with other campus marketing and communications efforts, such as your website, e-mail campaigns, and print materials. The webinar will feature colleges and universities that stand out above the rest in their efforts to utilize Web 2.0 tools for recruitment, community-building, and alumni development, and also highlight what not to do in the world of Web 2.0. The webinar will be given by Heather Mansfield (bio), creator of the Colleges & Universities Twitter Profile, Colleges & Universities Facebook Page, Colleges & Universities MySpace, and the Colleges & Universities YouTube Channel. Heather worked as a Web Editor at Drury University, but left in 2007 to launch DIOSA Communications. To date, Heather has given over 200 Webinars and trainings on the subject of social media for higher education and nonprofit organizations. As of April 2009: Individuals in Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, and the United Kingdom can take DIOSA Webinars, but you are charged a for a long distance call within your country (not an international call). Individuals anywhere in the world can take DIOSA webinars if you have VOIP. Please just mention your country when registering. Please use the Time Zone Converter to see what time the Webinar occurs in your country with your Webinar start time being 10am US/Pacific.
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