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How Higher Education Can Successfully Use Twitter and YouTube Date:
Tuesday, September 8, 2009 Surprisingly powerful, Twitter is a must for all higher education. Much more than a site for pushing news, Twitter is very much about engaging in online conversation, being authentic, having personality, and being human. This Webinar demonstrates the intricacies of successfully Tweeting, ReTweeting, and replying. The Webinar features the top twenty must-use Twitter services like TwtPolls, TwitPic, Twitter Search, Tweetdeck, etc. and also demonstrates click-by-click how to design your Twitter profile to match your university's website. The webinar highlights over twenty best practices for using Twitter to build online community and drive traffic to your university or college's website, Blog, Facebook Page, etc. The webinar will also show participants how to create and design a YouTube Channel that matches your website, as well as how to properly sign up to become an "Education" partner on YouTube. YouTube is a vibrant online community with over 100 million active users. If you know how to successfully social network on YouTube, you can quickly gain new "friends" and "subscribers"... and increase your video views by 100% - especially if you intergrate your videos into your MySpace profile and Facebook Page. The webinar will close with tips on how to integrate your YouTube channel and Twitter profile(s) with other campus marketing and communications efforts, such as your website, e-mail campaigns, and print materials. The webinar will feature colleges and universities that stand out above the rest in their efforts to utilize Web 2.0 tools for recruitment, community-building, and alumni development, and also highlight what not to do in the world of Web 2.0. The webinar will be given by Heather Mansfield (bio), creator of the Colleges & Universities Twitter Profile, Colleges & Universities Facebook Page, Colleges & Universities MySpace, and the Colleges & Universities YouTube Channel. Heather worked as a Web Editor at Drury University, but left in 2007 to launch DIOSA Communications. To date, Heather has given over 200 Webinars and trainings on the subject of social media for higher education and nonprofit organizations. As of April 2009: Individuals in Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, and the United Kingdom can take DIOSA Webinars, but you are charged a for a long distance call within your country (not an international call). Individuals anywhere in the world can take DIOSA webinars if you have VOIP. Please just mention your country when registering. Please use the Time Zone Converter to see what time the Webinar occurs in your country with your Webinar start time being 10am US/Pacific.
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