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How
Nonprofits Can Successfully Use Facebook and Facebook Apps :: Advanced Date: Thursday, January 31, 2013 This webinar is presented with the assumption that your nonprofit has been using Facebook Pages for at least six months and that you have a working knowledge of the difference between Facebook Profiles, Groups, and Pages. The webinar begins with a click-by-click demonstration on how to create custom-designed Tabs for your Facebook Page using basic HTML as well as how to create and set App Icons for your Tabs. The webinar also features numerous advanced Facebook strategies with a focus on how you can successfully integrate your Facebook campaigns into your website, e-newsletter, and blogging campaigns. Next, the webinar showcases the two types of Community Pages available on Facebook, how they are created, what their functionality is, the important role they play in Facebook Search, and how to claim your organization's Community Page(s). The webinar then moves on to a discussion about Facebook Places Pages which are created through Facebook's Location Service. Attendees learn why it is important to claim or create a Facebook Places Page and demonstrates click-by-click how to do so. The webinar ends with a brief discusion about Facebook's new Advertising Program and it's impact on your nonprofit's Facebook Return on Investment (ROI). The webinar will be presented by Heather Mansfield (bio) who is the principal blogger at Nonprofit Tech 2.0, author of Social Media for Social Good: A How-To Guide for Nonprofits, and creator of the "Nonprofit Organizations" brand on Twitter, Facebook, LinkedIn, Google+, YouTube, and Pinterest. To date, Heather has presented over 600 webinars and in-person trainings worldwide on how nonprofit organizations can successfully utilize social media and A firm believer in putting your money where your mouse is, Heather also donates 10% of the proceeds from her webinars to her favorite nonprofits.
Please Note: This webinar is packed with practical, how-to information and does take the full 90 minutes. A Q&A via chat occurs at the end of the webinar. Also, attendees are provided a very comprehensive set of notes within 24 hours of the end of the presentation. No toll free number is provided for the webinar. Attendees can either call a phone number in their country of origin or listen to the audio presentation over their computer speakers.
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