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How
Nonprofits Can Successfully Use Facebook and Facebook Apps :: Advanced Date: Thursday, June 30, 2011 This webinar is presented with the assumption that your nonprofit has been using Official Facebook Pages for at least six months and that you have a working knowledge of the difference between Facebook Profiles, Groups, Apps, and Official Pages. The webinar begins with a click-by-click demonstration of how to create custom-designed Tabs for your Facebook Page, and highlights the importance of creating a custom-designed Default Landing Tab that entices users to "Like" your Page and take action on behalf of your nonprofit. It also features numerous advanced Facebook strategies with a focus on how you can successfully integrate your Facebook campaigns into your website, e-newsletter, and blogging campaigns. Next the webinar moves on to detail the two types of Community Pages available on Facebook, how they are created, what their functionality is, the important role they play in the Facebook community, and how to claim your organization's Community Page(s). The webinar then closes with a discussion of Facebook Places Pages. Attendees learn why it is important to claim or create a Facebook Places Page and demonstrates click-by-click how to do so. There is also an exploration of Facebook Deals and the growing trend to merge Official Facebook Pages with Facebook Places Pages. The webinar will be given by Heather Mansfield (bio), author of Social Media for Social Good: A How-To Guide for Nonprofits and creator of the Nonprofit Organizations Facebook Page, the Nonprofit Organizations Twitter Profile, the Nonprofit Organizations YouTube Channel, and the Social Media for Nonprofit Organizations LinkedIn Group. She also blogs at Nonprofit Tech 2.0. To date, Heather has given over 400 webinars and trainings on how nonprofit organizations can successfully utilize social media and mobile technology. A firm believer in putting your money where your mouse is, Heather also donates 10% of the proceeds from her webinars to her favorite nonprofits.
Please Note: This webinar is packed with practical, how-to information and does take the full 90 minutes. There will be a 5-minute break half way into the presentation and Q&A is done via Chat at the end of the webinar. Attendees are provided very comprehensive notes of the webinar within 24 hours of the presentation. No toll free number is provided for the webinar. Attendees can either call a long distance phone number (in most cases) or listen over their computer speakers.
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