How Nonprofits Can Successfully Use Twitter and LinkedIn

Date: Tuesday, April 10, 2012
Time: 1-2:30pm ET
Cost: $50 Per Person || $119 Per Group (Up to 8 Individual Logins or Conference Viewing)
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This webinar begins with a general introduction to Twitter and then quickly moves on to demonstrate how nonprofits can use the site to increase their supporter base, website traffic, e-newsletter subscribers, online donors, and overall visibility on the Internet. Much more than a site for pushing news, Twitter is very much about participating in online conversations, being authentic, and having personality. The webinar demonstrates in real-time the intricacies of successfully Tweeting, Mentioning, Replying, Retweeting, Listing, and using #Hashtags.

In addition, the webinar showcases ten of the best Twitter Apps for nonprofits and how they can be used by your organization to launch innovative Twitter campaigns. The webinar also shows click-by-click how to successfully set-up and custom-design a Twitter profile for your organization, discusses best practices, and features numerous nonprofits that excel in their use of Twitter.

Next the webinar moves on to LinkedIn, a social network with more than 100 million professionals worldwide. Nonprofits are increasingly participating in the LinkedIn community through LinkedIn Groups and Company Pages. This webinar will teach you how to successfully create, manage, and promote a LinkedIn Group for your nonprofit. The webinar will highlight best practices and demonstrate how to manage discussions, subgroups, templates, and announcements. Also discussed is how to tap into the power of LinkedIn Groups already created and managed by others that are related to your mission and programs. The webinar closes with information on how to claim and set-up your organization's Company Page and an exploration of the ever-expanding Company Page toolset.

The webinar will be given by Heather Mansfield (bio), author of Social Media for Social Good: A How-To Guide for Nonprofits and creator of the Nonprofit Organizations Twitter Profile, the Social Media for Nonprofit Organizations LinkedIn Group, the Nonprofit Organizations Facebook Page, and the Nonprofit Organizations YouTube Channel. She also blogs at Nonprofit Tech 2.0. To date, Heather has given over 400 webinars and trainings on how nonprofit organizations can successfully utilize social media and mobile technology. A firm believer in putting your money where your mouse is, Heather also donates 10% of the proceeds from her webinars to her favorite nonprofits.

How to register for this webinar:

1. Email the name, title, organization name, and email address of each person attending to: heather@diosacommunications.com

2. You will then be sent an invoice via PayPal. You can pay with Mastercard, Visa, American Express, Discover, or PayPal. Sorry... no checks and no refunds. If for some reason your schedule changes and you can no longer attend a webinar, you can switch dates as long as you notify us before the webinar occurs. Bulk discounts for webinar registrations/credits are available.

3. Once payment is confirmed, each participant is then emailed their webinar login and conference call information.

Please Note: This webinar is packed with practical, how-to information and does take the full 90 minutes. There will be a 5-minute break half way into the presentation and Q&A is done via Chat at the end of the webinar. Attendees are provided very comprehensive notes of the webinar within 24 hours of the presentation. No toll free number is provided for the webinar. Attendees can either call a long distance phone number (in most cases) or listen over their computer speakers.